SEO: What Is It & Why Does Your Business Need It?

You’ve built the website, created your business Facebook page and now you’re ready to ring in all those customers! But wait, where are they? If your customers aren’t rolling in the way you had hoped for, it could be time to take a look at your SEO strategy.

What Is SEO?

SEO, or Search Engine Optimization, is a term that encompasses a number of different online strategies with the intention of getting online traffic to your business’ website. Using these strategies, the goal is to optimize all of your content and push your business higher in search engine rankings in order to help people find your business more easily online. Seems simple enough, right? However, Google alone gets over 63,000 searches per SECOND every day, and many users don’t search past the first three pages of listings; many don’t even go past the first page. That means you need to consistently work on your SEO strategy to remain competitive online and get found. The more you optimize, the better your chances of landing among on highly-coveted, first page of results.

How does it work?

Your SEO strategy needs to be focused on making your business content easier and more relevant for your users and the Google algorithm. The easier it is for Google to ‘crawl’ your content and determine its relevance in relation to any given search query, the more likely it is to be served as a result for the user.

So how do you achieve this?

It starts by using these two techniques that are critical to your content:

  1. On-site SEO

This tactic focuses on creating optimized content directly on your website. It makes sense since you want your customer to find your website online and start making that first interaction. Your on-site SEO strategy should be aimed to ensure that your website provides the ranking factors required to deem it relevant to users when reviewed by the Google algorithm. On-site SEO includes everything from content optimization to the back end technical inclusions of your site, so your best bet is to work with an agency that knows these important strategies and stays up-to-date on the SEO ranking factors to make sure your website has all the key things that Google asks for in web-jargon.

  1. Off-site SEO

This is where your online social footprint really comes in handy. Off-site SEO, such as your social media and back-linking is about supporting your on-site SEO, and the two go hand-in-hand. Your off-site SEO strategy will utilize your social profiles as well as quality third-party sites in order to help rank your content as authoritative and useful to the end-user using high-quality links. It’s important to be vigilant in monitoring and building your off-site SEO as a set it and forget method just doesn’t work. Working with a reputable, experienced agency is the best way to achieve solid results in maintaining and increasing your search engine rankings.

Now that you’re more informed, it’s time you take advantage of the power of SEO to make a meaningful impact on your business’ bottom line! With the right strategy in place, your content will rise through the rankings and your customers will have no trouble finding you! Start connecting with your audience with the power of SEO – by connecting with us today! Give the 3SIXTY team a call at 705-252-4180. We’re here to help your business build the fan base you’ve always wanted.

*Pro Tip - Doing your due diligence to find an agency to help with your SEO is a must because when done incorrectly it can actually be detrimental to your rankings!

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Barrie, ON   L4N 9P6

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