Why Branded Facebook Ads Work

Digital marketing has opened the doors to so many possibilities, especially when it comes to marketing your business. As a business owner, you’re always looking for ways to reach a new, engaged audience but it seems like everywhere you look there’s a new platform to use, new trends to follow and new content types being dubbed “must haves” for your strategy. It can be hard to know where your time, energy and money should be focused. It’s in this non-stop hustle for “viral” content that branded Facebook ads really make your business stand out! Why? Because your audience is on Facebook!

No Seriously…Why does it work?

With over 1.5 billion people on Facebook around the world, it has become a cornerstone in any good marketing strategy. By seamlessly integrating your branded ads into the Facebook feed, or that of one of its partner networks, your ads can be shown to a huge network of potential leads. Here’s why we LOVE well-designed Facebook ad campaigns:

1.Branded ads stand out

Think of any popular big brand names out there. Without second thought, you may think of their brand colours, their logo or even their tagline. The key is consistency. With branded ads as part of their marketing campaigns, they are instantly recognizable wherever they are presented, especially on social media! You can foster that same recognition for your business with a well-designed, on-brand Facebook ad campaign as part of your strategy.

2.The targeting options are incredible

You want your ads to reach an audience that is likely to convert, and Facebook can make that happen! With targeting options that allow you define your audience based on a multitude of factors (such as interests, age, location, education and so much more), your ads will be presented to only those who match your chosen targeting details.

3.Facebook ads are affordable

Even with small budgets, Facebook serves your branded ads to a huge number of people. Only have coffee money? Invest that into your Facebook ads and watch the magic happen.

Why does branding your ads matter?

By nature, social media delivers content at an incredible rate. That means that the end user is consuming content quickly and scrolling past anything that doesn’t immediately catch their attention. Here’s where branding comes in. You want your business to resonate with your audience, creating a uniquely memorable brand in their minds. In order to do that, your ads must match the look and feel of your business, so you can cultivate that recognition in your audience. The more your brand is recognized, the more likely your content will be viewed. Additionally, Facebook AI (artificial intelligence) will deem your ads relevant before delivering them to your target audience. Ensuring your ads are branded means they will earn a higher relevance score more often, therefore reaching a larger audience.

If you haven’t included Facebook advertising in part of your business’ advertising strategy, there’s no better time than the present! At 3SIXTY Marketing Solutions, we take care of everything from branding to copywriting to ad campaign management and beyond! Contact us today and let’s connect you with your audience on Facebook because they need what you’re serving up and they have the money to pay for it.

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