Top 10 Online Marketing Stats All Business Owners Should Know In 2017

The internet is always changing, and business owners must change with it. By studying the trends in how users interact with online content, businesses can position their brands to take advantage of this environment and build a healthy, loyal audience. With that in mind, here are the top 10 statistics from 2017 that businesses should pay attention to:

75% Of Users Do NOT Scroll Past The First Page Of Search Results

Getting on page one of Google is more important than ever. That means investing in search engine optimization (SEO) so that your brand appears as high as possible on the page when users search for products or services similar to those of your business. If you’re on page two, most users don’t know you exist.

But what’s even more amazing is that…

1/3 Of Users Click On The 1st Link On Google Search Results

Being at the top of the pack is incredibly lucrative! If you’re in the second spot or below, you’ve already missed out on a massive chuck of the pie. This means that you should continually adjust your google ads until they appear #1 for the search terms that matter most to your business. It’s well worth the investment.

But getting someone to click on a Google ad for your business is only the first step. Keeping them engaged is even more important. That’s why…

Businesses That Prioritize Blogging Are 13X More Likely To Have A Return On Investment

Creating blogs and other online content is critical in today’s marketplace, as it helps build a loyal following for your business and showcases your unique expertise. The people who read your blogs today, are the people buying your products or services tomorrow. With blogs providing such a vital part of a lead generation system for many businesses’ revenue, it’s no wonder that…

There Are More Than 2.5 Million Blog Posts Published Every Day

That is an astronomical number! Standing out in the crowded space of online blogging takes a lot of work, but the most important way to attract an audience is to post on a consistent schedule. Offering practical knowledge from your industry in an entertaining way is also a fantastic tactic to bring in readers and in turn customers. Of course, one of the best ways to get viewers to your blog is to have it shared on social media because…

More Than 1/3 Of The World Uses Social Networks Regularly

About 37% of the world is now active on at least one social media platform, up from 32% in 2016. This amounts to approximately 2.789 billion people around the globe! Though we probably don’t have to tell you which platform is the most popular since…

79% Of American Internet Users Have A Facebook Account

For many people, Facebook is the homepage of the Internet. Users will expect to be able to find your business on the platform, and it’s a valuable tool you can use to inform audiences about your business, your products or your services. However, while Facebook is the dominant social media platform, that’s not the whole story because…

Instagram Is The Most Used Platform For American Teens Age 13-17 at 76%

This is an enormous shift. Not only do teenagers use Instagram more than Facebook (66%), but 32% of them consider Instagram to be the most important social network. Older demographics trend towards Facebook, on the other hand, meaning there is a significant generational gap between platforms, with younger users trending towards more visually focused apps. However now is the time to focus on the younger generation as your older customers are aging out.

Then again, this isn’t an either/or situation, since…

56% Of Online Adults Use More Than One Social Media Platform

If your customers are spread out across many platforms, then so should your advertising dollars. Maintaining a Facebook page and Twitter feed is simply not enough to engage with a huge chunk of your audience. Building up a profile across multiple sites will help you draw in different demographics and spread out your digital foot print which Google takes its size into consideration when deciding where you should rank in their system in addition to the content you are creating.

But while every platform is a little different, what they have in common is that…

Visual Content Is 40X More Likely To Get Shared On Social Media Than Other Types Of Content

You read that right! 40 times. Make sure every post you make on social media has some sort of visual element since getting your content shared is the most effective way to grow your audience online. Visual content is also enormously popular because…

Almost 80% Of Time Spent On Social Media Platforms Happens On Mobile

This means you should be making sure your content look as good on a phone as it does on your laptop. There are a ton of ways to make your social media posts more engaging to mobile phone users. You can upload videos in 1:1 ratio, for instance, which lets mobile users watch comfortably without having to turn their phones sideways. Using short videos to tell the story behind your product or brand is becoming quite lucrative as well.

While the world of online marketing and advertising is always changing, a few key principals remain important when looking at these numbers. Being consistent, using SEO, creating visual content, and being present on a diverse range of platforms will absolutely help your business get noticed while also helping your revenues to grow. If you have any questions about how you can get better results out of your social media, blogging, online advertising or content marketing initiatives, please feel free to give us a call at 705-252-4180. We are always happy to help you develop an advertising strategy based on the current online landscape to drive real results and real return on your investment long-term.

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