The retail landscape has shifted, with brick and mortar shops struggling as more and more consumers browse the web for their purchases. Because of this shift in consumer mentality, e-commerce retailers have been sprouting up and growing exponentially. If you’re looking for ideas on how you could boost your online sales, we’ve got 5 tips here to help do just that while getting your e-commerce brand to stand out from the crowd.
Search Engine Optimization
Search Engine Optimization is critical for all websites, let alone an e-commerce website. This is a great method to fuel your website success because the more optimized it is, the higher your search engine ranking, which means you will have more traffic leading to sales. There are many fundamentals to optimizing for search engines, but it is important to get it started as soon as you can and to look at every page of your site as a unique opportunity for rankings. Another thing to consider is how fast your site loads initially and as you travel from page to page, as it affects your ranking. The faster your site, the higher it will rank and the higher the chance of converting clicks to purchases.
Using email as a marketing tool is an effective method to help boost your online sales, so it’s a great idea to build your mailing list. Having email subscribers and sending quality content and offers directly to your target audience is a key tactic in increasing your sales. You should start thinking about collecting the email address of site visitors using a pop-up box with an offer that entices them to sign up – though it is important that they opt-in to receive your emails to be compliant with CASL (The Canadian Anti-Spam Legislation). You can also place an opt-in at the end of a blog or near the end of the purchasing process. You also should consider the frequency of your emails. Send them too often and you risk being flagged for spam and having followers unsubscribe or send them too little and lose the oh-so-important customer engagement. The frequency, as well as the content, needs to be aligned with your marketing strategy to garner maximum results.
Social Media & Content Creation
Another method that can have a positive effect on sales is social media use because there are users globally and the potential reach is vast. It’s important to use the relevant platforms or even a sole platform depending on your users and target audience. It’s important to post quality content that your audience can connect with, learn, and be entertained by, with the occasional promotion - After all, you’re still a business and need to advertise. It’s also important that your audience feels that you’re more than just a brand. You want to be seen as a valuable friend, connecting them with things that resonate with them. The simplest way to achieve this is by participating in comment threads and interacting with them by answering questions or comments. You can even try to have user generated content, which will come easily if you are able to resonate with them or if they’re extremely happy with their purchase. For example, the millennial generation is happy to boast to their friends about their newest purchase or hottest deal of the week on Instagram. The question is, is there a way you can leverage that?
Blogging is also increasingly important for online retailers. It is an effective way to create consumer engagement, talking about your products or interesting topics relating to your business, leading to more customer conversions throughout the sales process.
Pay-Per-Click (PPC) Advertising
Paid advertising is an effective way to target specific groups online, leading to greater returns. PPCs are targeted ads shown on search listings and social media, where you pay if someone clicks on the link back to your website. If someone sees the ad and doesn’t click you don’t pay anything and if you have a user-friendly website, it will generally lead to a conversion because you have exactly what they are looking for. If your campaign its set up correctly and optimized frequently, you’ll be generating a solid return, which will allow you to increase your ad spending and in turn increasing revenue.
It’s no secret that we’re living in a mobile world. More and more people are using their phones or other mobile devices to do their shopping. They even go mobile for comparing brands and price checking. It’s important to have a mobile-friendly interface for your website so it fits for all devices, as opposed to having a separate site for mobile which was how this was accomplished a few years ago. You can also have mobile targeted ads that connect your content with your audience while they are on the move.
These tips can serve as a springboard for e-commerce success, so it’s important to keep these methods in mind when you’re considering how to advertise your online business and what the important elements are to tie into your current marketing strategy if you have one. If you have any questions about creating, executing or analyzing a marketing plan for your businesses success, feel free to give us a call 705-252-4180. Our experienced team at 3SIXTY Marketing Solutions is always happy to help you create a strong marketing foundation to grow your business’s success with results-driven advertising and a REAL return. The best part is that honesty is our policy and if we think a strategy is weak, is costing too much for the return or is simply not a good idea no matter how much glitter you throw at it... We’ll tell you – Guaranteed.