In a single word, yes. There are countless benefits to making your business’s website mobile-friendly, here are a few of those benefits to help show you how e-commerce is becoming m-commence.
Accessibility & Google’s Preferences
Making your website mobile friendly can allow for you to optimize the number of views your site has. Not only will it increase the ways a potential customer or client can view your site, it also makes a difference to Google. Having a website that is only structured for computer use can cause Google to display it lower than if your website was mobile friendly in their searches. Google’s theory is simple, in that they are doing their job by presenting potential links to a searcher with the best user experience possible for that individual searching. In Google's eyes, it would seem redundant to offer a link which was only usable to a small percentage of searchers. Therefore, being able to use a website whether on a mobile device or a PC can allow you to save on the amount of SEO also known as search engine optimization strategies needed to promote your site.
It’s All In The Numbers
The most shocking parts of the smartphone revolution are the amount of people who use them, and just how often they use them. It is estimated that nearly 3 billion people on this planet have a smartphone, with that number increasing immensely each year. So, what does that mean for your business’s website?
75% of all internet searches are done on a smartphone.
61% of people are likely to leave if a website is not mobile-friendly.
74% of people are more likely to return to a website if it is mobile-friendly.
For example, checking for a vacation deal while on a lunch break using a smartphone can provide a quick way to search. Chances are, if the searcher finds what they are looking for, they are more likely to revisit the site for a more in-depth look at their PC later.
67% of people are more likely to buy from an online source than in person. Therefore, lower accessibility and internet traffic can cause a major loss of profit.
91% of people keep their smartphone within their immediate proximity.
Think about sitting on the couch watching television, and you see a commercial for a product that interests you. The chances are you are going to use the smartphone in your pocket to do a quick search of the item rather get up and walk to the nearest PC.
If Not You, Somebody Else
In the world of business, there is enough competition as is to stay on top of. For small businesses especially, it can be difficult to rival against larger companies. Having a website that isn’t mobile-friendly is opening the door for potential clients to visit another website, use another business and cost you earning potential to a competitor. Having a mobile-friendly site is absolutely a key factor in growing your business to compete in the tech-savvy business world.