As a local business, you want to get the word out about your store, product or services to the people in your area. But, marketing to the people nearby isn’t as easy as it sounds. Your strategy needs to be delivered in just the right way, using just the right tools, in order to get the attention of customers right there in your local community. Luckily, local SEO can give your business the boost you need! We’ve put together this handy guide to break down what local SEO (search engine optimization) is AND how it can help grow your customer base, too!
First, let’s expand on what “SEO” is. Search Engine Optimization is the process of optimizing your online content in order to rank it higher in the search engines, and therefore be delivered to users in the search results based on their search and your relevance to it. SEO is not simply just enhancing your content for search engines, though. It is an all-encompassing set of tactics that help make your business the most appealing to your customers online, over your competitors.
Local SEO is a marketing tactic, with the goal of getting your business in front of users in your community using tools like local keywords, radius/distance targeting, and local business listing tools paired with broader SEO strategizes to maximize your business ranking.
Why do I need local SEO?
We are often asked why local SEO is so important for a business’ advertising or marketing strategy. To answer that, consider this…if you get the urge for a really good cup of coffee nearby, chances are you’re going to do a search online for coffee shops. As you scroll through the listings, which one are you more likely to go to? The one that’s just a few blocks away OR the one in a totally different town? When you use local SEO strategies, your business is more likely to show up in those local listings for users. Then, those same users are more likely to come to YOU because you’re close by in the community.
Your strategy should take advantage of optimizations that make it easy for users to identify you as local. That can include any number of things from promoting your address and contact information on community business listing sites or search engines to something as in depth as targeting a local audience using lots of high-quality community focused keywords. The more you take advantage of local SEO, the better! After all, if your customers can find what they need locally, there is no reason for them to shop with a competitor, right?
So, where do you start?
Diving into local SEO can have immediate benefits for your business. If you’re relatively tech-savvy, undertaking some SEO strategies may be right up your alley! However, SEO is always evolving so your best bet is to enlist the services of a professional. 3SIXTY Marketing Solutions knows the SEO scene and can develop a local strategy that gets your business in front of the audience you want…the ones who are going to shop with you! With our industry expertise, we’ve helped franchise owners, mortgages brokers, daycare centers and so many more build their local online footprint to make waves in their business community! Let us help you, too! Call us today at (705) 252-4180 to get started!