No matter the size of your business, from start-up to franchise and beyond, your primary focus as a business owner is creating a recognized and trusted brand with sustainable sales and growth. Most often, that’s easier said than done. Today’s market for any industry is highly competitive, so in order to achieve your goals, your business needs to find an edge. That edge is e-commerce! Integrating e-commerce into your brand or business means you can offer your exceptional products or services to a much broader audience, reaching new potential customers and re-engaging your existing fanbase!
What is E-commerce?
E-commerce is simply the integration of sales into an online platform. The entire sales transaction is taken care of on your website or social page without your customer ever needing to be physically present in your brick and mortar location. The primary appeal for many business owners is the convenience and that it can be integrated into business models for B2B (business-to-business), B2C (business-to-consumer), C2B (consumer-to-business) or C2C (consumer-to-consumer). Ecommerce can be straight-forward and simple, or complex depending on what your online offerings are but, makes your brand accessible and convenient to customers wherever and whenever they choose to shop!
The benefits of an e-commerce store.
1. It can increase your audience reach substantially!
These days, people turn to the internet for almost everything, including their shopping! With a quick internet search, a social recommendation or a well-designed digital ad campaign, your brand can get in front of a whole new audience who is engaged and looking for a business just like yours!
2. E-commerce is flexible.
You can buy practically everything online from groceries to car parts to clothes! With sales platforms extending well beyond sites like “Ebay” you can now integrate e-commerce directly into your website or social media profile! Talk about easy sales and low overhead.
3. Online sales are so convenient!
Convenience is the driving motive behind a consumer purchase so if you can make the sales process as easy as possible, you’ll see the happy customers flock to your brand. Convenience also extends to you, because a well-designed e-commerce system means you reduce your part in the transaction. With automated touchpoints you can take your customer from first glance to a great sale without your input!
Isn’t it about time you put your online brand presence to good use? You can leverage your business in the digital space and translate your website visitors into happy customers and increased sales. An online purchasing option also helps to increase your brand awareness and even build an excellent customer service experience. When a customer has a great buying experience they are more likely to become a repeat customer, leading to an increase on your bottom line with minimal effort. Pair that new e-commerce tool with a powerful sales funnel or marketing campaign and you may just be joining the ranks of Jeff Bezos in the future. Call on 3SIXTY Marketing Solutions to get started, and we’ll help you turn your brand into an online sales superstar!
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