When it comes to marketing your business, it’s important to hire someone who has a full grasp of their duties and abilities. So often businesses hire solo-marketers who are less expensive or those who have a small set of skills in many areas. However, using this approach can lead to trouble. Much like you wouldn’t go to an optometrist to have your feet looked at simply because they’re a doctor, you shouldn’t be trusting your brand to just anyone because they have experience in marketing. Let’s take a look at how not hiring a strong marketing team might do more damage than good even though they are the more affordable choice.
Not Everyone Can Do Everything
While it’s completely possible for someone to be good at a variety of skill-sets and have experience wearing different hats, it’s important to get a good grasp of what they are best at. Hiring one person to do everything from content writing to graphic design is fine if you’re keeping it on a smaller scale, but looking at a bigger plan can cause some problems. With one person trying to be everything to everybody, it can often dilute their time and quality of work. Much like going to a short-staffed busy restaurant, the service you receive can fall below par if your marketers are trying to take on too much, without solid experience in each area.
Keep it Simple
Hiring a marketing team is much like hiring a teacher for your brand. They should be able to clearly explain each step of their process, marketing jargon and even strategies to you with ease. While not every business is schooled in how marketing approaches work, a good marketing lead should have no trouble breaking it down to give you a step-by-step, up-to-date guide on how they are creating and improving your business’s marketing results. If they can’t easily explain where your money is going and how they are producing results, it might be time to jump ship.
Consider The Cost of Mistakes
Not only can hiring the wrong team to market your business cost you time, it can also cost you big bucks! In a recent survey, it showed that nearly 40% of the 1,400 surveyed executives felt that the leading factor in business failure was poor performance due to a poor skills match. This common reason was followed up by another 30% stating that unclear objectives were also a contributing factor. Hiring the wrong marketing team, such as ones with few skills in many areas or those with vague strategies can make a mess of your brand’s marketing, all while costing you time and a big chunk of your business’s budget.
Do YOUR Part
To avoid putting all your eggs into one basket and ending up with lost time and money, there are some vital signs you can look for when selecting your marketing team. Look for someone with a strong sense of their role. For example, someone who understands what you want, and how to help you achieve it. Also, make a personal connection. While you may not invite them over for coffee, it’s important to connect with your marketer, so you are both on the same page. Don’t be afraid to delve deeper into their experience, qualifications and just how well they can tackle your marketing needs. While job titles can always be bulked up on a resume, it’s important to see their actual work and results produced from their efforts. If you plan on having your marketer interact directly with any of your clients or staff, be sure you have a strong sense of their communication skills, such as etiquette, manners, etc.
Finding the perfect person to handle your marketing needs can feel like an overwhelming task, but it’s important to look for the right person, with the right capabilities and the right support team to do the work behind them. If you have any questions about marketing or advertising your business, don’t hesitate to contact us 705-252-4180. We are always happy to help you better understand our strategies, approaches, and results designed specifically for your business.