When looking to hire someone to manage your marketing and social media platforms, it’s not uncommon for people to hire a young family member, friend or recent college graduate. While they may be money savers, the question is whether or not they are up to the task of taking on your social media presence like a pro. Often times a lack of experience can cause more hiccups than happiness, which can cost you and your business both time and money. Let’s take a look at a few things you should consider before you hire just anyone to market your brand and before you start offering the position to any spring graduate.
Consider Stage, Not Age
When looking to take on someone to handle your social media platforms, it’s not uncommon to look for someone younger, as they tend to be more tech-friendly and in-tune with currents trends. However, hiring a younger candidate, who may be fresh out of college, is not always the way to go. While they may be more tech-savvy, do they have enough experience and expertise to succeed to create actual results from your investment in your time and their paycheck? The fact of the matter is that you should consider stage, not age. Take a closer look at where someone is in their life, what kind of connections to the online world they have, and in what stage of life their mindset is. While you can have a young person up to date with Instagram trends, but no real experience, you can also have an experienced marketer, without knowledge of the social media world. It’s important to weigh both sides against who your demographic and target audience is before selecting the right candidate for the task.
Is Their Experience Appropriate?
Checking into experience is a no-brainer when it comes to hiring for any job position. However, in the world of marketing, experience can be subjective. For example, while someone may have an extensive resume of working in marketing for a high-end restaurant chain, they may have no idea how to garner results from strategies for a youth clothing brand or an electrical company. It’s important to look for someone with a wide range of experience, and a resume that lines up with your brand.
Peek At Online Profiles
The easiest way to put a marketer’s skills to the test is to look at their own online profiles. It is not uncommon, nor is it inappropriate, to ask a potential employee or a marketing company for their social media handles, personal websites and blogs in order to get a better idea of how well they know the system. Typically, someone who is looking to join the world of digital marketing should have an active role in their social networking platforms, such as Facebook, Instagram, Twitter and a LinkedIn profile that showcases their credentials and digital knowledge.
The More Hats The Better
While larger companies have specific roles for each employee, from positions like social media manager to content writer, etc. it’s important to have people who can wear a few different hats and can jump into the ring when the pressure is on. Things such as communication skills, writing ability and knowledge of the software used within your business are all important skills to possess. It’s perfectly natural to have each employee focused on one specific area but trust us when we say you’ll want an extra pair of capable hands when something like flu season comes knocking.
Define Expectations, But Take New Ideas
As an employer, it is important to set expectations for your own professional goals and revenue targets. However, it is also important to bring people into your business with their own ideas to fuel growth beyond your own capabilities. Try to find people who are natural connectors and great communicators, who also bring their own experience and fresh ideas to the table. The key to a flourishing work environment and successful business is a strong mix of expectation and diverse thought processes.
Hiring the right person to handle the marketing of your brand whether it be an individual working in-house or a marketing company that can cover all aspects when you need them can be a difficult task. With so many variables it isn’t always easy to find someone who is the right fit in the right departments within your business. If you have any questions about marketing your business on or offline feel free to give us a call at 705-252-4180. Our team of professional marketing and advertising experts are always happy to help you increase your market share while reaching the right target audience to drive real results to your bottom line.