With a new year comes fresh inspiration for new ideas and new successes. However, these don’t come without some hard work and a little tweak in how you’ve been operating. With so many ways you can spread the word about a business nowadays, the start of a new year is the perfect time to try out some new approaches to grow your business. Let’s take a look at some simple ideas you can use to boost your marketing results in 2017.
Revamp Old Data
A major part in having something like Facebook or Google AdWords as a tool to help market your business is the fact that it gives you a breakdown of what’s working in your favour and what isn’t. This kind of behind-the-scenes look at your marketing results and insights can really help you pinpoint your best sellers and take away any approaches that aren’t garnering profitable results. If you see a common trend on your reports, stick with that lucky streak! For example, if a specific style of advertising or a certain type of marketing seems to constantly be getting you positive results, keep at all cost! However, take that data and give it a fresh look. While the information may be the same, give it a fresh new look and put it back out there again. Much like a little marketing makeover, it’s the same information and business basics, just with a revamped look that will look current and trending in your marketplace.
Keep Up With The Competition
While in most scenarios where we notice competition, it is best to focus your attention on your life, however, the world of marketing is a little different. In order to keep up with the competition, you should always keep an eye on what they are doing. Whether it be taking a peek at their brand pages every now and then or even monitoring their feedback in comparison to your own, it never hurts to have an idea of what’s going on with other businesses similar to your own. Not only does this give you a better idea of what you’re up against, it also gives you a point of contrast and comparison for your own marketing strategies and successes.
Push your Handles
Never underestimate the power of word of mouth. If you’re marketing involves any online content, brand pages or social media accounts, don’t be afraid to tell people about it! Add your social media handles to your flyers or business cards, and always encourage people to go online and look at your pages. Further, any online or social media account posts should easily display links to one another to garner as much traffic as possible.
Get Frequent, Stay Relevant
A big problem with a little success in marketing, especially online, is that once people get off the ground they can fall stagnant. Generally, this is because they see success and they just let it plateau. The key is to stay consistent in order to stay relevant. Try to add new information as often as possible, and update photos, backgrounds and page styles every few months to keep your pages fresh and new. Not only does this draw more attention, it shows you’re more active online and in your marketing tactics, encouraging more people to use those resources.
A little creativity never hurt anyone! In the world of marketing and advertising, the more creativity you can throw into the mix, the better. Don’t be afraid to try out new ideas and test out new designs, the best way to find out what works is with trial and error. While some businesses can take creativity to a whole new level, you can always start small. Try a new style of brand page, or a fun new campaign slogan. If something doesn’t work the way you’d hoped, you can always move on to another idea. Just remember, there is no penalty for getting creative because any PR is good PR.
The concept of marketing has such abroad range of possibilities and so many outcomes, depending on your personal goals for your business. Don’t be afraid to try new things, mix up what you have and put a new spin on your brand to further your success. If you have any questions about re-vamping your business’s marketing or even starting fresh, don’t hesitate to give us a call. We are always happy to help guide you and your business towards success with results driven marketing and advertising.