The holiday season has begun and Christmas spirit is all around! So, what does that mean for your business? It means it’s time to adjust your advertising to be able to cash in on this years Christmas cheer! Making small, holiday-related changes to your website, advertisements, emails and brand pages can do wonders for your business throughout the holiday season. Let’s take a look at some of the things you can incorporate into your advertising and marketing to gain some extra business over the holiday season.
Emails, Promotions & Contests
With shopping malls being extra packed with people and stores being sold out of hot ticket items, more and more people are turning to online shopping to find the perfect gift for the special people on their list. This increase in online traffic also means that there is more potential business to be garnered. Since more people are at their computers, sending out emails displaying sales, promotions, special services, etc. is a great way to reach more people while boosting your profits. Also, while we always seem to have so many people on our lists, who doesn't love a sale! No other holiday gives people as much excitement about spending money, especially with a deal as when the Christmas season falls upon us! Take advantage by offering up a holiday promotion or sale to light that Yuletide spending fire underneath their feet.
Don't Forget About The Confirmation Email!
As anyone who has shopped online knows, a confirmation email is directly sent to your inbox after any purchase from a website. Which means more people are checking their inbox's frequently, giving you more opportunity to get a few extra eyes on your promotions. If January is a bit of a slow period for your business, you might even offer a promotion that can be redeemed in the new year as a thank you for their December purchase.
Freebies Go A Long Way As A Thank You
Along with saving and spending, holiday shoppers love free stuff. Try offering a contest that still encourages business, but offers the potential for a fun freebie. For example, having a holiday contest that enters customers to win a gift card, prize or service after each purchase means you will still be receiving their revenue, but will also be giving customers an incentive to buy more than they usual might have to begin with.
Get Social & Spread The Cheer!
Amp up your Christmas spirit by decorating your homepage or website with holiday themes. Not only does this show a positive, festive spirit, it also gets potential customers in the mood to do some Christmas shopping. Essentially, creating a holiday atmosphere on your site can evoke a subliminal eagerness to get their holiday shopping finished. Adding catchy Christmas jingles, carols and music can definitely spark some holiday spending spirit, as can familiar characters from holiday movies and stories. If there is one holiday that can never be too over the top, it’s Christmas! So get your cheer on, and add a little sparkle to your social media pages while you're at it! Just be sure to gain the permissions needed to use images, icons and trademarked characters before posting away, to make sure your holiday enthusiasm stays out of trouble.
Support A Cause, As Tis' The Season Of Giving
Christmas time awakens a part of people that is sentimental, giving and generous. This is a perfect time to show your charitable side and let your benevolence resonate with your current and potential customers. A great way to do this, and to make a difference in the world, is to support a local cause! So many charities get a well deserved spike in engagement around the holidays, and many are geared directly to holiday related causes! Running a donation drive for coats, food, toys for children, etc. can really make a big splash in your community, and can help encourage others to donate as well. While no charity work should ever be done with personal gain in mind, it’s okay to promote a cause you support over the holidays via your brand page or website.
The holidays are a time for family, friends and yes, spending! Adjusting your social media and advertising accordingly can help you reach your current and potential customers on a more heartfelt level, while promoting your business to zealous Christmas shoppers. If you have any questions about how you can spice up your marketing and advertising this holiday season, feel free to give us a call at 705-252-4180. We are here and happy to help with all your marketing needs this Christmas with rings on our fingers and bells on our toes, your business will sparkle wherever it goes.