Have you seen Charmander, Squirtle or Weedle hiding around your store lately? If not, it's time you start attracting them along with everyone else who's running around trying to catch them!
With Pokémon Go hitting the streets and becoming a phenomenon so quickly we thought we'd give you the low down on why everyone is going crazy for this new game & how you can boost your sales with these a few simple tips.
Why Are Churches, Art Murals and Water Towers Pokémon GO Gyms And Pokéstops?
In a Squirtle shell, for the last two years, the creators of the game have been “plotting” all of the locations carefully, as well as looking to gamers for recommendations as to where they think the Pokéstops and Gyms should be – Ultimately everything is tied back to Google using GPS technology.
Learn more here!
What You Need To Know Before Playing
As with any online game that’s hotter than the temperature these days, they can be very addictive and they will run up the data on your phone like crazy. That being said, you might also have a neck cramp from staring at your phone for long periods of time and will want to keep an extra eye on the roads when driving as players might not be as aware of their actual surroundings while playing the game.
If you want the inside scoop from players themselves on what they wished they had known before playing, check this article out!
How Can I Make My Business A Pokéstop?
Creating advertising opportunities within the game are soon to be realised but are not yet available. They are testing the waters with McDonald’s locations as Pokéstops to start – but you can bet that we will be keeping an eye out for any updates on the official roll-out of advertising opportunities as they arrive. In the meantime here are a couple of ideas as to how you can attract Pokémon GO fans to your business. You can request to make your store a Pokéstop here.
Though the support team so overwhelmed by requests that the wait time on your request will be lengthy and there is no guarantee that your request will be granted as the game is geared to the benefit of the players and not specifically those wanting to become a Pokéstop or Gym.
Create A Lure Within The Game
If you have watched the video above you will hear Louise talk about the ability to buy lures within the game to attract the different Pokémon characters that you are wanting to catch. You have to create an account to do so, and then make an in-store purchase of the lure. The most important thing to keep in mind is your timing of creating the lure as it only lasts for 30 minutes. You might even want to offer a flash discount or sale for that 30 minutes specifically or purchase multiple lures throughout the day to create a 1-day event or sale targeted specifically to you Pokémon Go fans. Learn how to create a Lure here!
Create a Pokémon GO Charging Station
As we all know, the more we use our phones the more the battery depletes. Why not create a Pokémon GO charging station at your store so that players can charge their phones and browse your store while they wait?