Responsive design is the most popular and commonly used method for designing a mobile website. It means that you just need one website that’s coded to adapt to all screen sizes of any device being used to display your site. By comparison, a mobile menu template is a completely separate entity requiring you to have a second, mobile-only subdomain. If this difference isn’t incentive enough to go responsive, here are 6 more reasons to stick to responsive design when it comes to your business’s home on the web.
1. Mobile usage is huge.
Many businesses don’t have a mobile website yet. This is a surprise, given these statistics:
In 2012 mobile devices were used for more than half of local searches - and that was 4 years ago
Approximately 87% of Google searches are executed on a mobile device
61% of Internet cruisers have a better opinion of brands when they provide a good mobile experience
15% - 70% of emails are opened on mobile devices. 10% - 17% of emails are opened on tablets and if you have a link to your business’s website in the emails you send, this means that anyone who clicks on that link will be visiting your site on their mobile device.
2. Positive user experience is crucial.
If someone visits your website on a mobile device and gets frustrated, or can’t find what they’re looking for, there’s a 61% chance that they’ll ditch your site immediately and head somewhere else. On a lighter note, if they have a positive experience with your mobile site, users are 67% more likely to buy into your products or services.
3. Blogging and social media = mobile visitors.
If you’ve incorporated blogging and social media into your marketing strategy, you’re probably seeing increased mobile traffic. 55% of social media consumption is attributed to mobile device users. If you’re sharing content from (or links to) a website that is NOT mobile friendly, you risk experiencing high bounce rates and low conversion rates when your mobile audience gets discouraged.
4. Responsive design is better for SEO.
Google “likes” responsive web design better than websites with a mobile menu template. Having a single URL makes it easier for Google to crawl your site and quickly discover what your site is all about. It also reduces the chance of on-page SEO errors. Responsive sites perform better and they’re easier to maintain than a separate mobile menu template site. In fact maintaining a responsive site takes 50% less time to update than a website with a mobile menu template.
5. Speedy response is important.
Google PageSpeed Developers recommend that the content above the fold on a device loads in under one second, and that the entire page should load in under two seconds. This isn’t possible when a desktop website is loaded onto a mobile device. People are expecting instant gratification nowadays – so if they have to wait too long to load a page, there’s a good chance that they’ll just leave.
6. Responsive design will adapt to future devices.
The biggest benefit of responsive design is that the size is based on screen – not device. No matter what screen size each member of your audience is using, the site will display properly for each screen. This is why responsive design is a huge plus when we look to the future and all of the different TV’s, watches, glasses, and other mystery devices on the horizon that your website could be viewed on.
It’s not an exaggeration to say that it’s becoming critical for your site to provide all kinds of mobile users with a great experience. This is actually a wonderful bit of knowledge, because the formula becomes very simple and effective: Great user experience on any kind of device = a positive impact on the growth of your business.