Your social media accounts and hackers – what you need to know

For any business, a digital presence is important. No, not just important – it’s vital. Technology has made a tremendous impact on how businesses are run, making it easier than ever before. From connecting with customers to running a successful ad campaign, it can all be done with the touch of a button. However, it can be just as easy for someone to hack your business’ social media or digital advertising accounts and do some damage to your reputation or worse, your bank account. We, unfortunately, live in a world where this can happen to anyone at any time, but it can be prevented sometimes by following these key digital account etiquette tips: Make sure you regularly check in on your accoun

Planning Ahead – How to create and budget for an annual marketing plan

The key to a successful year of growth in business is having an annual marketing plan with a budget attached to it. An annual marketing plan keeps your business on track with the marketing objectives you have for the year. It’s also a structured way to outline your goals and to maximize your results in a measurable way. A strong marketing plan is also flexible enough to adapt to changing industry conditions – like our wonderful surprise of a pandemic this year. — That was sarcasm of course, BTW. If you already have an annual marketing plan – that’s great! If you don’t have one yet, don’t fret. Many businesses don’t have this in place — YET, but now is the perfect time to put one in place and

Why now is the time to overhaul your website

There are a few signs to look out for if you think your business’ website needs a makeover. Is it updated with your company’s latest information? Does it function across all different digital devices? Is your website easy and accessible for your customers to use? Can customers make a purchase or inquire about a product or service easily? If you answered no to any of these questions, it’s time for a website overhaul. An online presence for a company has become more and more important every year. Now especially with the COVID-19 pandemic, a large chunk of customer sales and traffic has moved to the web. For many customers now, your website will be their first and many even the last impression

5 Ways to jumpstart your business & marketing strategy after COVID-19

Let us start with the obvious: COVID-19 has influenced all of our businesses – no matter the industry. The last few months have been a huge adjustment for all of us in one way or another. It has impacted all our daily lives and, in your case, your business. That being said, when your business is starting to see some changes whether it be a pivot to something new or a reopening after you’ve been closed a while, it’s time to update your marketing strategy as well. It is time for a new strategic approach to your marketing plan not only for right now but for the world post-COVID-19 — Which will happen, we hope, sooner rather than later. We have been faced with many challenges over the last few m

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