Why You Should Include Google Ads in Your Advertising Strategy

When you’re reviewing your marketing strategy, there are several online platforms you can advertise on. One of the biggest and more beneficial platforms being Google. When you use Google Ads to promote your business, be confident knowing that your advertisements are relevant and reaching the right audience at the right time. Google Ads uses algorithms and keywords to connect your ads to the right demographic for your business. You also have complete control over how much you want to spend, where your ads will run and how long they will run for. Customize your plan, your way and sleep easy knowing your business will get valuable results. So, how can you be sure your ads connect with the right

Should you hire a marketing person internally or consult a marketing agency?

So, you’ve been running your business for a few years and have started to review the statistics. For the last little while now, your sales and traffic have started to become stagnant. What better way to improve your numbers than by looking into new marketing and advertising opportunities? For a business to increase sales and clientele, it needs to invest in advertising and marketing to attract new customers and to build your business reputation. However, would it be better to hire an in-house marketing person or reach out to a marketing agency to get the job done? Well, we have the answer. You love your business, and we get that. For many businesses (more specifically medium and small busine

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