SEO: What Is It & Why Does Your Business Need It?

You’ve built the website, created your business Facebook page and now you’re ready to ring in all those customers! But wait, where are they? If your customers aren’t rolling in the way you had hoped for, it could be time to take a look at your SEO strategy. What Is SEO? SEO, or Search Engine Optimization, is a term that encompasses a number of different online strategies with the intention of getting online traffic to your business’ website. Using these strategies, the goal is to optimize all of your content and push your business higher in search engine rankings in order to help people find your business more easily online. Seems simple enough, right? However, Google alone gets over 63,000

Why Branded Facebook Ads Work

Digital marketing has opened the doors to so many possibilities, especially when it comes to marketing your business. As a business owner, you’re always looking for ways to reach a new, engaged audience but it seems like everywhere you look there’s a new platform to use, new trends to follow and new content types being dubbed “must haves” for your strategy. It can be hard to know where your time, energy and money should be focused. It’s in this non-stop hustle for “viral” content that branded Facebook ads really make your business stand out! Why? Because your audience is on Facebook! No Seriously…Why does it work? With over 1.5 billion people on Facebook around the world, it has become a cor

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