Why You Should Care About “Social Validation”

People are more distrustful of traditional advertising than ever before, and as we talked about last week, millennials are more skeptical of advertising than any other generation. To effectively advertise a brand, a business owner needs to figure out how to reach people by alternative means now that the world of phone books has gone by the wayside. One of the most effective ways to do this is also one of the oldest: social validation. What Is Social Validation? People tend to conform to the group that surrounds them. When we see other people doing something – no matter what it is – we’re more like to start doing it ourselves. For most people, the answer to the age-old question, “Would you ju

Why Your Business Needs To Target Millennials ASAP!

If your business is not actively targeting Millennials right now, you may need to rethink your strategy — fast. For most businesses, Millennials will soon represent the majority of your potential consumers, and you need to know how to market to this demographic to succeed in the 21st century. Which is easier said than done. This tech-savvy, socially conscious (and perhaps a little bit impatient) generation interacts with brands in a very different way than their parents do. As the savvy business owner, you are… You know it’s crucial to understand these differences. For example: You Need To Build Relationships A whopping 84% of Millennials don’t trust traditional advertising. That’s more than

Top 10 Online Marketing Stats All Business Owners Should Know In 2017

The internet is always changing, and business owners must change with it. By studying the trends in how users interact with online content, businesses can position their brands to take advantage of this environment and build a healthy, loyal audience. With that in mind, here are the top 10 statistics from 2017 that businesses should pay attention to: 75% Of Users Do NOT Scroll Past The First Page Of Search Results Getting on page one of Google is more important than ever. That means investing in search engine optimization (SEO) so that your brand appears as high as possible on the page when users search for products or services similar to those of your business. If you’re on page two, most u

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