Influencer Marketing: The Future of Social Media Marketing

Since the world of social media exploded, the idea of using it for advertising came hand-in-hand. However, not only have social media platforms started to allow paid advertising, their users are now cashing in by selling off their own follower base to be used to market products and services. What Is It? Influencer marketing is basically a form of marketing in which focus is placed on specific key individuals, rather than the target market as a whole. In layman’s terms, an influencer is an online user who has garnered a mass amount of followers for their social media platforms, and in turn, companies will pay these users, known as influencers, to showcase their products in a more casual and c

Spring Chickens: Why Hiring Young & Cheap Isn’t Always Beneficial

When looking to hire someone to manage your marketing and social media platforms, it’s not uncommon for people to hire a young family member, friend or recent college graduate. While they may be money savers, the question is whether or not they are up to the task of taking on your social media presence like a pro. Often times a lack of experience can cause more hiccups than happiness, which can cost you and your business both time and money. Let’s take a look at a few things you should consider before you hire just anyone to market your brand and before you start offering the position to any spring graduate. Consider Stage, Not Age When looking to take on someone to handle your social media

Business Blunders: 5 Major Marketing Tactics To Stop In 2017

For any business, whether new or old, enhancing your marketing approach can be a bit of a confusing venture. With so many options and platforms to utilize, it can be difficult to know what will work and what won’t. Unfortunately, many of the major marketing tactics businesses are investing in turn out to be money-costing blunders much of the time because of sloppy execution. Let’s take a look at some common marketing mistakes you should dodge in 2017. Blindly Believing Sales People While it’s not uncommon for businesses to be approached by marketing and advertising companies with the offer of assisting in their exposure, it doesn’t always mean that these people are going to beneficial ass

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