Inbound VS Outbound: Which Type Of Marketing Is Best?

When it comes to marketing your business, there are three approaches you can take; inbound marketing, outbound marketing or a combination of both. While each have their own unique strategies, benefits and results, each can be more suited to a specific business, depending on its marketing needs and the offerings or products that that business is looking to showcase. Let’s take a look at the difference between inbound and outbound marketing, and how each of these strategies can work to bring you additional business revenue. What Is Inbound VS. Outbound Marketing? Basically, inbound marketing is a new-age technique for drawing customers to products and services using content marketing, social m

Paid Search Advertising: How Can This Strategy Help My Business?

When it comes to exposing your business to the online world of potential customers, there are several avenues you can take to garner results. When it comes to paid search advertising, such as Google AdWords, you’re not only getting a wider reach, but you’re also only paying for the attention you receive - more specifically you don't pay until someone takes action on your ad. Let’s take a look at how advertising via paid search can help increase your bottom line and benefit your business. What Exactly Is A “Paid Search Ad”? A paid search ad is basically a form of online advertising that runs within the sponsored listings of a search engine, such as Google, which only requires the advertiser t

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