Marketing Ideas To Help Your Business Cash-In this Holiday Season

The holiday season has begun and Christmas spirit is all around! So, what does that mean for your business? It means it’s time to adjust your advertising to be able to cash in on this years Christmas cheer! Making small, holiday-related changes to your website, advertisements, emails and brand pages can do wonders for your business throughout the holiday season. Let’s take a look at some of the things you can incorporate into your advertising and marketing to gain some extra business over the holiday season. Emails, Promotions & Contests With shopping malls being extra packed with people and stores being sold out of hot ticket items, more and more people are turning to online shopping to fin

Facebook Ads: What Am I Trying To Say?

So, you’re looking to advertise with Facebook, but you’re not quite sure what type of ad would be best suited for your business. Well, before you begin to explore video, carousel and single image ads, you need to decide on what message you’re trying to convey with your ad. Take a look at your end goal, and ask yourself what your target market is, the message you’d like to forward and what kind of specific results you’re looking to gain from your advertisement. Let’s explore the different types of objectives and how they affect different markets and outcomes. Awareness Awareness ads are used to generate interest in a product or service and can be broken down into 3 subcategories; brand, local

Facebook Ads: What Are My Options & How Well Do They Work

In the world of social media marketing and advertising, Facebook seemingly has the upper hand on the available options for advertising your business, especially seeing as they have recently acquired Instagram. Facebook is currently offering several types of ad styles, each with their own target markets and advantages, making your advertising potential quite extensive. With over 728 million unique Facebook users active each day, it can be difficult to decide on an ad to reach the most people while creating maximum results. Let’s take a look at each type of ad and how they work. The Boosted Post Ad This is one of the simplest forms of an ad unit on Facebook, though it often garners the least r

Dynamic Search Ads: What They Are & Why You Need Them

In today’s tech-savvy world, performing a basic search of a business or product can bring an overwhelming number of results for a potential customer. More so, it can bump your business down the list of results, meaning it may never even be seen. So, how do you increase the chances of your online content being seen? Simply put, by using dynamic search ads. Much like a regular online ad campaign, dynamic ads alter which content, and how much of it, appears in a general search depending on what exactly has been entered as a search query. Let’s break it down a little. What Is A Dynamic Search Ad? A dynamic search ad automatically generates keywords within your ad based on the content of your lan

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