Everyone Is Talking About Content Marketing... But What The HECK Is "Content Marketing"?

In the marketing world, there are many fancy terms that get tossed around like ROI, impressions, acquisition rate, social platforms and recently in the last year or two; the term "content marketing". Everyone says it's an important addition to your marketing strategy but what the HECK is it? Content marketing is really just a decorative way of saying you create your own "content" and you use it in your marketing materials to promote and advertise your business. Whether you are writing a blog post, or a how-to article on how to use your product, or perhaps you've created a video demonstrating your product or have interviewed your customers for a testimonial. That's all content and the reason

5 Reasons As To Why YOU The Small Business Owner Needs To Focus On Generating Original Content

Running a small business today takes huge commitment, hard work, blood, sweat and tears PLUS a stellar team of employees to drive the business on a day to day basis. In addition to all of those things, you also need to keep up on your marketing, revenue streams, payroll, remittances... The list goes on and on. To help you out, we've put together a few quick reasons as to why INSTEAD of investing all of your marketing dollars in buying advertising (Shocking for us to say right?) - You should be investing part of those dollars in generating your companies own, original content and helpful information for your customers. Reason being... Today we live in the age of non-selling. As consumers we d

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