Is It Time To Pull The Plug On Your Marketing Campaign?

When it comes to a marketing campaign, you need to be realistic in your expectations. “Rome wasn’t built in a day” is a common expression for a reason, and your business probably isn’t going to make history overnight either. Patience is a tremendous asset for you and your company, though you should definitely be looking for areas of measurement, key to discovering what's working and what's not. As we constantly see content “go viral,” it seems like the path to success can be achieved with a single YouTube video, a clever post, and the power of social media. This couldn’t be further from the truth. Advertising in spurts and relying on “virality” will never garner consistent results for your b

Not Only Can You Promote Them - You Can Make Them Buyable Too!

You've heard that Pinterest should be an integral part of your marketing strategy for a number of reason but did you know that, once you get your Pinterest campaign underway, the value in Promoted Pins just keeps on rolling? Beyond the fact that you only pay when someone clicks through to your website from your Pin - Like Facebook and Twitter, Pinterest provides you with the analytics you need, to help you keep track of how your campaign is doing, and what changes you can make to constantly improve your strategy. Promoted Pins not only increase traffic to your website – the analysis included in the cost also provides you with the valuable information you need to drive more customers your way

One of The Most Valuable Advertising Tools is Coming to Canada!

With Pinterest's Promoted Pins rolling out in the United States, we can expect them to arrive in Canada very shortly. Like other social media platforms (such as Facebook, Twitter, Google + or Instagram) Pinterest advertisements will have tremendous merit when it comes to strategizing your marketing campaign. Casual users tend to create boards that reflect their interest, and simply repin material they find on Pinterest that they like & want to remember. However the critical function of Pinterest for your business is the ability to create your own pins. These can be items from your blog, areas of interest regarding your website or services, and even simple pictures of your product - If those

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