“Target” more of the right customers to increase sales

Many new entrepreneurs assume that if they open a business, customers will just show up – no marketing needed. Other business owners treat marketing like a food fight, throwing all of their resources in the general direction, of where they think their audience is, hoping that something hits the mark. Neither of these strategies really work - What we want to do, is find the sweet spot in between marketing just enough, in the right places, to the person who desperately wants to buy our products. If we market specifically to these individuals; We will spend less & gain more without any old school, HARD SELL tactics. The word of the day today is “target.” As you’ve probably noticed, this term is

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