Why is email marketing so effective?

Search and email are the top two Internet activities of all time. There are more than 3.2 billion email accounts active today, and 91% of those 3.2 billion users check their email daily. This means that 2,912,000,000 people check their email every day; and your customers, both current and potential, are included in that group. Email is a fast, convenient and effective way to deliver messages to your clients: but only if they have given you permission to send them information. In fact, 77% of customers prefer to receive permission-based marketing messages through email: The most important take away of this statement being - Make sure that you give your client-base lots of opportunities to “op

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