FREQUENTLY ASKED QUESTIONS
What is the difference between marketing and advertising? Aren’t they the same thing?
No, they are not the same thing. Marketing is the process of developing and promoting a brand and connecting with the right audience. Advertising is the (usually temporary) placement of a message with the main objective being to drive traffic to your business. At 3SIXTY Marketing Solutions, we got it all covered (and so much more)!
What is so difficult about social media advertising? Can’t I just do it myself for free?
Perhaps. But do you understand how to drive results in the most efficient way possible? Do you have the time to run your advertising strategy on top of already running your business? Can you afford to hire an internal marketing team that usually ends up costing more for your business in the long run? Do you have the right knowledge and expertise to use your advertising budget to its fullest potential? At 3SIXTY Marketing Solutions, we can easily take that weight off your shoulders and we are driven to get the best results for your company.
What does SEO mean?
SEO or Search Engine Optimization is a term that encompasses different online strategies that essentially help drive traffic to your company’s website. By using these strategies, the goal is to get your content and your business to the top of the search engine rankings. When you Google something, do you ever go beyond the first page to find what you’re looking for? We didn’t think so. That is why it’s so important to ensure that when someone is searching for your business (or something your business offers), YOU are one of the first results. At 3SIXTY Marketing Solutions, we can make that happen for your business.
What is a landing page?
It’s a common belief that a landing page is any webpage you land on after clicking any link in an advertisement or campaign. That isn’t true. A landing page is a weblink that is separate from your regular website asking your customer for a specific call to action (sign up, buy a product, download an app, etc.). These pages typically generate more leads and can allow you to achieve a higher conversion rate because there is no clutter to distract the user from completing the call to action.
What are leads?
Leads are in other words prospective customers or clients you reach through your advertising and marketing campaigns. Every click you get on an ad is a potential customer who is interested in what you are offering.
How much does it cost to create a logo?
On average about $150 give or take. If you know what you want and just need it digitized you could be looking at a $45 artwork fee. If you’re not sure what you want and want to see multiple ideas and multiple revisions and variations of each we bill by quarter hour so your price goes up based on how much time it takes us to make your changes until we finalize the design.
How do I send you my files?
However is easiest for you. Drop by with a memory stick or a jump drive, email us an attachment, send us a download link from Dropbox or a google drive. Whatever works best for you, works for us. If you’re emailing us artwork please send it to firstname.lastname@example.org.
I have a design I’ve used before that was just a template, but I’d like something better can you help me design it?
Of course. Tell us what you like or don’t like about your current card, what you would to see changed or added and we’ll take care of it for you before we print it. If there are simple changes and your card is easy to recreate the artwork fee for doing so could be a little as $25 or as much as $150 depending on how much time it takes us to make the changes or rebuild the design to your liking.
After you design my stuff do I own it?
Yes, you own the final designs and it’s unique to you. We won’t use your design for someone else’s business unless you’ve selected a template from our quick build gallery.
Your printing costs are too high. Can you do better?
If you get a quote from another printer and send us a copy of that quotation in writing we will price match it if possible. If not, by all means print with another provider. We are about giving our clients the best possible service and quality not a race to the bottom. No one wins when you play that game.